Most beaded bracelets do not break. They get dulled, then loosened, then snapped.
The order that matters: jewellery last
Perfume, hairspray, lotion and sunscreen do more damage to plated findings than water does. Put them on, let them dry, then put the bracelet on. This one habit outlasts every other tip here.
Water
A splash is fine. Repeated soaking is not. Showering, swimming and washing up all accelerate two separate problems: chlorine and soap dull plated charms, and elastic cord absorbs water, stretches, and stays stretched. Take it off for anything more than a rinse.
How elastic actually fails
Not from wear — from being rolled on and off over your knuckles. Every roll stretches the cord unevenly. Open your hand and slide it on instead. If a bracelet has gone slack, that is almost always the cause.
Stones are not all equally tough
Lava and matte stones are porous and will drink oils and perfume; wipe them and keep them away from scent. Polished stones handle handling better but scratch against harder stones, so stack softer ones apart from your watch.
Cleaning
A dry or barely damp soft cloth, then dry it properly. No ultrasonic cleaners, no jewellery dips, no toothpaste — dips strip plating and porous stones hold whatever you put on them.
Storing
Flat, not hanging: hanging keeps elastic under permanent tension. Keep it in the cotton pouch it arrived in so it is not rubbing against other pieces in a drawer.
If it breaks anyway
If a piece arrives damaged or fails in normal wear within 30 days, send us a photo — we will replace or refund it, and you will not need to post a broken bracelet back first. See returns & exchanges.