Where your money goes
One fixed number per item. Here is the whole calculation, including the parts that do not flatter us.
The rule
$2 is set aside from every eligible item. A three-item set sets aside $6. It is applied per item, after discounts, on any order that ships. If you cancel before dispatch it comes off with the order.
It is not a percentage of profit. A percentage of profit moves when our costs move, which makes it unfalsifiable — a store can always report that this month there wasn't much. A fixed amount per item can be multiplied by anyone.
How $2 becomes 10 meals
Ten meals is that $2 divided by what a portion of food costs us to buy and put down in the places we work. Until the first session has run and that cost is a receipt rather than a plan, the figure describes what your purchase funds — not meals already served. That distinction is the whole reason our impact page reads zero.
What happens to the money in the meantime
- You order. We record the eligible items and the amount owed.
- The amount is held. It is not spent on stock, and it is not spent on advertising.
- We buy food with it and run a session ourselves.
- We publish the receipt — date, amount, what it bought.
- The session goes in the journal, dated, with photos of that session and nobody else's.
What we will never print
- A cumulative meal counter that only goes up and is never audited.
- A customer count or a review count we have not earned. We are new; ours are small.
- Someone else's statistics presented as our achievement.
The bit most stores leave out
$2 an item is a real commitment and it is also a minority of what you pay. The rest goes on the piece itself, the pouch, the postage, the payment fees, the advertising that brought you here, and profit. That is what it costs to run a shop. We would rather show you the shape of it than imply that most of your money reaches a cat.