How it works
How your bracelet helps
A bracelet for you. Meals for cats who have nobody.
A bracelet for you. Practical help for cats who don't have anyone.
What you are buying
A piece of jewellery, made to be worn every day. Natural stone beads, a small paw-print charm, a stretch or adjustable fit. It should be worth owning even if it did nothing else.
What your purchase sets aside
Each item funds 10 meals for cats in need — 30 meals from a set of three. That comes from a fixed amount set aside per item, divided by what a meal costs us to put down. It is not a share of profit, so it does not move with our costs and you can check the arithmetic yourself.
It applies to every item, after discounts, on any order that ships. If you cancel before dispatch, the contribution comes off with it.
Where it goes
We do not hand this to a charity. We buy the food and run the feeding ourselves — that is the whole point of the brand, and it is the part we intend to be judged on.
Our first sessions have not run yet. Until they do, contributions accrue and are held: not spent, and not counted as help delivered.
Once feeding starts, every session is dated and photographed in our journal, and the money that paid for it is published on our impact page. If a month is missed, that gets published too.
Where the meal figure comes from
Ten meals is the fixed amount we set aside per item, divided by what a meal costs us to buy and put down. Until the first session has run and that cost is a real receipt rather than a plan, the figure describes what your purchase funds — not meals already served.
What we will not print is a cumulative counter. No “millions of meals provided”, no “hundred thousand customers”. Those numbers are easy to display and hard to stand behind, and ours would currently be zero anyway. The table above is the honest version.
Why buy a bracelet instead of donating?
Honestly — if your goal is purely to move money to cats, donate directly to a rescue near you. It is more efficient and we will happily say so. This is a shop. You get something you like wearing, and a defined slice of what you paid does something useful.