We are not a nonprofit
The Cat Kind is a business. Not a charity, not a nonprofit, and your purchase is not tax-deductible.
Why put that in the first line?
Because a lot of this category buries it, and the burying is the problem. A shop that looks charitable, sounds charitable and never quite says otherwise is relying on you not to check. We would rather lose the sale than win it that way.
What "not a nonprofit" actually means for you
| Tax deduction | None. You bought jewellery. |
| Regulated as a charity | No. We file as a business. |
| Obliged to publish accounts | No — which is exactly why we publish the impact ledger voluntarily. |
| Money left after costs | Profit. It goes to the people who run this, like any shop. |
Then what is the contribution?
A commitment we have made and published: a fixed amount set aside from every eligible item, held from the day you order, and spent on food we put down ourselves. It is a promise with a number attached, enforceable the way any advertised promise is. It is not a donation you made, and we will not describe it as one.
Why not just be a charity?
Running a registered charity is a serious legal undertaking with a governance structure, reporting obligations and a board. Doing it badly is worse than not doing it. We sell jewellery well and we can run a feeding operation honestly; we are not equipped to run a charity, so we do not claim to.
The uncomfortable version
If your goal is to maximise money reaching cats, a shop is an inefficient vehicle. Beads, plating, postage and advertising all take their cut before anything is set aside. A direct donation to a rescue beats us on that measure and we will not pretend otherwise. What a shop gives you is something to wear, and a defined slice that does something useful. If that trade is not worth it to you, donate instead — genuinely.