It is a reasonable question, and the fact that we rank for it is not an accident — we wrote this page on purpose.
The short answer
No. We are a real business that sells real jewellery and has published a specific, checkable contribution rule. But "is it a scam" is the wrong question to stop at, because most of the disappointing stores in this category are not scams either — they are legal, they ship, and their charitable claims are simply unverifiable.
What to actually check — on us or anyone else
- Is the contribution a fixed amount or a percentage of profit? A percentage of profit is unfalsifiable. Ours is $2 an item.
- Is there a cumulative counter with no receipts? "4,000,000 meals provided" on a homepage, sourced to nothing, is the single biggest tell in this category.
- Does the site say plainly that it is not a charity? If you have to hunt for it, that is deliberate.
- Are the reviews and customer photos plausible? Stock photography presented as customers is common.
- Is the named charity partner real, and do they confirm it? A logo is not a relationship.
Where we currently fail our own test
We have no receipts yet, because the first feeding session has not run. Our impact page is a table of zeroes. By the standard above, that means the correct response to us today is "promising, unproven" — not "trustworthy". If you would rather wait until there is something to inspect, that is the right instinct and we are not going to argue you out of it.
What would make us a scam
Taking your money and not shipping, or printing impact numbers we had not funded. If we ever do either, this page should be the one you come back and quote at us.