5 reasons this isn't just a bracelet

Five reasons this is worth more than the $16.95 it costs.

1. You will actually wear it

Natural stone, a small charm, nothing shouty. It goes with what you already own and survives washing up, school runs and being slept in. A cause you have to take off is a cause you stop wearing.

2. It says something without you having to

Most people who love cats are quietly outnumbered by people who don't want to hear about it. This is a small, legible signal. People ask about it, and then you get to decide how much to say.

3. Ten meals an item — and you can check the arithmetic

A fixed amount per item, divided by what a meal costs us to put down. Not "a portion of proceeds", not "a percentage of profits after costs". One number, applied per item, published against a receipt once feeding starts. See exactly where that stands today — including the fact that nothing has been spent yet.

4. It solves a real gift problem

The cat person in your life already has mugs, socks and tea towels with cats on them. This is a thing they can wear, and it comes with a reason attached. Buy three and shipping is free, which is roughly why most people buy three.

5. If you don't like it, send it back

30 days, unworn, full refund. We would rather take a return than have you wearing something out of guilt.

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